Why Sticker and decal marketing?
Americans are exposed to anywhere from 3,000 to 15,000 advertisements each day according to some statistics. It makes us to certain advertisements. It has been called "Banner Blindness". according to many studies.
Banner Blindness is a term where visitors to a website consciously or unconsciously ignore banner-like information can also be called banner noise or ad blindness. As customers we have become more and more inundated with subconscious and conscious advertising efforts, we have learned how to screen and ultimately ignore ads that are not relevant to our interests and needs. Advertising and campaign to capture the tension of today's smart banner-blind customers it must be creative and memorable. So this is sticker/decal marketing.
Sticker/decal marketing is a great cost-effective way for businesses and brands to captivate the attention of your target audience. Stickers and decals are for the most part relatively inexpensive, they are also proven effective Promotion of brands, products, and services and a lasting memorable way. Stickers variety of colors shapes and sizes put them virtually anywhere! This makes them very effective for marketing and advertising, to attract attention and promote your brand.
Here are a few reasons Sticker/ decal marketing is so effective:
Stickers last for Years!
Unlike typical digital marketing where you pay a good amount of money and the advertising is only a certain amount of time. Stickers can last anywhere 3-15 years maybe longer depending on the location and surface they are stuck too. Even when you're not actively marketing your business, brand, or services. They are relatable and a customer will remember when they see them Less likely to have "banner blindness".
Stickers start conversations
They play an important role in online and offline Advertising and marketing. Word of mouth is the best advertising, whats better then something that reminds people to talk about your brand.
Stickers stand out
If you have a creative sticker that relates to your brand people are going to engage with it and stick it on something, maybe even collect it. Whereas pamphlets and flyers Will be inevitably thrown away.
Stickers are collectible
Collectibles are very popular if you can do frequent drops of different styles of stickers always changing it up from colors to designs you most certainly create something that's collective. Something is collectible it will be talked about for years to come.
Stickers Promote Brand endorsement
We would say that handing out a sticker is better than handing out a business card. Everyone loves stickers. Customers are happy to receive a thank you sticker, a sticker that promotes a product or brand as a gift with a purchase. People love to use them as gorilla marketing by placing them in a public place.
Stickers Can be creative
There are so many ways to get creative, you could have your design separate from your information all on the same sticker. Add additional text and information around the sticker to be cut out, like a website, product information, socials, and Contact information, Add in a QR code, or even have multiple stickers on one sheet. Once customers get the stickers there's no way to tell where they may end up stuck on!
We could go on for hours on why Sticker/decal Marketing, advertising, and branding are the most cost-effective way, but we won't. Hope this gave you a few ideas and that we can help your Brands, products, and businesses grow.
Thanks for choosing PM Print Lab.